Universal Orlando Resort Icon Design
Redesign the icons for Universal Orlando to solve current problems caused by icons.
Background
About Universal Orlando Resort
Universal Orlando is one of the most visited resorts in the world.
They have cutting-edge rides, shows and attractions bring people favorite movies, television and more to life.
Current Situation
People get confused because of the unclear information on digital platforms.
Objective
Redesign the icons for Universal Orlando to provide clear and correct information to give guests a more immersive and fun experience.
Grid System & Color Palette
Grid System Inspiration: My Universal Orlando Ticket
Color Palette Inspiration: Universal Orlando Resort Logo
Icon Exploration
Design Principle: Clean, Smart, Direct
I explored with stroke only, gradient and fill with color.
Icon Set – Final Version
